LTResume

// resume

LAURI TURTO

Commercial Business Development · Sales · Sports & Wellness

Commercially driven entrepreneur, business developer and professional coach. Founder and CEO with hands-on experience across the full commercial value chain — from international suppliers and import to pricing, e-commerce, sales and the end customer.

// experience

  • 2018 — present

    3H Valmennuskonsepti Oy / Kontti Valmennuskeskus

    CEO, Founder, Owner

    • —Built a new coaching concept from zero to ~400 members in the first 12 months.
    • —Ownership of business development, pricing, sales, service development and daily operations.
    • —Expanded revenue through new service products, corporate sales and events.
    • —Launched an own digital app and remote coaching during COVID to keep serving customers.
  • 2012 — 2018

    Suomen Valmennusakatemia Oy, POLTE-sali

    Manager of Additional Services · Head of Endurance Coaching · Group Coach & Educator · Head of Testing

    • —Led endurance coaching and the testing function; built data-driven development for clients.
    • —Created a successful senior group-training concept from an unmet customer need.
    • —Coached Finnish champions, international championship-level athletes and business executives.
  • 2011 — 2018

    MJR Training / MJR Training Shop (own business)

    Head Coach · Sales & Marketing · E-commerce & Purchasing

    • —Ran import and e-commerce of triathlon products: supplier relationships, sourcing, product selection.
    • —Commercial ownership end to end: positioning, pricing, marketing and direct sales.
  • 2007 — 2012

    Stadium Oy

    Sports Equipment Sales & Technician

    • —Retail sales, customer advisory and service/technical work on sports equipment.

// education

  • 2012 — 2013

    Valmentajan ammattitutkinto — Vocational Qualification in Coaching

    Varala Sports Institute

  • 2006 — 2009

    Vocational Qualification in Sports and Exercise Instruction, Coaching

    Varala Sports Institute

  • 2000 — 2003

    Matriculation Examination

    Kalevan lukio

// languages & skills

  • Finnish

    Native

  • English

    Spoken: fluent · Written: excellent

  • Swedish

    Spoken: basic · Written: basic

  • German

    Spoken: elementary · Written: elementary

  • Business Development
  • Sales & Commercial Execution
  • Leadership
  • Partnerships
  • Data-driven Decision Making
  • Import & Purchasing
  • E-commerce
  • Communication & Teamwork
  • Microsoft Office
  • Mac / iOS
  • AI Tools

Goal → Plan → Execute → Measure → Adjust → Result